Kala Creation

Our shop, Kala Creation, is right on the Main Road in Chandni Chowk, not too far from the Haldiram’s. If you’ve ever been to this part of Delhi, you know how packed and loud it gets. We are tucked into number 1448. It’s a small space, but we pack a lot into it. We mostly deal with fabrics and different designs that people look for around here. It’s not a boutique with air conditioning and soft music. It’s more of a traditional shop where there are rolls of cloth and stuff everywhere. We spend our days talking to customers and showing them what we have in stock. The noise from the street is constant, but you get used to it after a week. We don't have a big marketing budget or a social media manager. Most people just walk in because they are passing by or heard about us from a neighbor. The lighting inside is a bit dim, and the shelves are a bit crooked, but that doesn't really matter for what we do. We just try to keep the stock updated with whatever people are asking for lately. It’s a family-run kind of thing, so there’s always someone you know behind the counter. We don't put on any acts. We just show the goods, agree on a price, and wrap it up in paper. It’s how business has always been done here, day in and day out.