Yusra Fashion

If you look for C-137 in Sector 10 of Noida, you will find us on the second floor. Yusra Fashion is a small operation. We don't have a big storefront on the ground floor with mannequins in the window. Instead, we work from our space upstairs. Sector 10 is an interesting part of Noida with a mix of different types of shops and offices. Our daily routine involves a lot of sketching, cutting, and stitching. It is not always glamorous. Most of the time, we are just surrounded by piles of cloth and measuring tapes. The second floor gets some good light during the day, which helps with the work. We usually have the radio on or just talk while we work. It’s a very informal place. We don't have strict corporate rules or uniforms. We just show up and do what needs to be done for the fashion pieces we are working on. Noida is a fast-paced city, but in our little corner of Sec 10, we try to take things one step at a time. Sometimes a customer will come up to see a sample, and we just clear off a table for them to sit. We don't have a dedicated meeting room. It is just a workspace that doubles as everything else. We aren't trying to be the biggest fashion house; we just want to make decent clothes and keep the business running at C-137.