Pink By Soniya Singh

We are located at Shop No. 18 in the Dda Market in Sunder Vihar. It’s a nice little spot in a local neighborhood market. Soniya Singh started this place and we’ve been here ever since. The shop isn't very large, but we’ve managed to fit everything we need into it. Being in a Dda Market means we are surrounded by other small businesses like grocery stores and chemists. It feels like a real community. We don't have a polished corporate look. Instead, our shop has a more personal, lived-in feel. There are sketches and fabric swatches scattered around the work table. We spend a lot of time talking to the women who live around Sunder Vihar. They stop by to see what’s new or just to have a quick chat. It’s a very relaxed environment. We don't push people to buy anything. If they like something, they take it. We do a lot of the work right here in the shop. Sometimes you can hear the sound of the sewing machine from the back. The lighting is a bit yellow and the floor has some scuff marks, but it’s a place where we feel comfortable. We like being part of the daily routine of the market. When the sun goes down, the market gets a bit more crowded with families out for a walk. It’s a good place to be. We just keep doing our thing, day by day, right here in Shop No. 18. It feels right.