Rinku Sobti Fashions Private Limited

Our place is over at 1249 A/9 in Kishan Garh, which is right across from Fortis Hospital on the J.N.U. Road. It’s a bit of an interesting spot because you have the big hospital on one side and the busy road leading up to Vasant Kunj on the other. Being in Kishan Garh means we are in a bit of a crowded area, but it gives the place some character. The office and workshop are always full of activity. We have designers and tailors working in close quarters, and there is usually a lot of debate over which color or thread works best. It’s a very hands-on environment. We don’t spend much time on fancy presentations; we spend it on the actual garments. The traffic outside can be a nightmare, especially during the morning rush when everyone is trying to get to JNU or the hospital. We’ve learned to just ignore the horns and focus on the sewing. The building itself is nothing special to look at, but inside it’s filled with vibrant fabrics and the smell of steam irons. We usually have a few cups of tea scattered around the workstations because that’s the only way we stay awake during the long afternoons. It’s a real, working fashion house where the floors are rarely clean and the work never really stops. We just keep at it, day after day, in our corner of Vasant Kunj until the evening lights come on.