About Nisha Fashion – Fashion & Trends in New Delhi
We are tucked away in D-48 Buddh Vihar, right near the busy Dharamver Market area. It gets pretty loud outside most days with all the people walking by and the traffic. My small team and I spend most of our mornings unpacking boxes and checking the fabrics. We started this shop because there was an empty space and we knew a lot about clothes. It isn't a fancy place with bright lights, but we keep it clean. Sometimes the neighbors pop in just to say hello while they are out getting groceries. We handle a lot of different garments throughout the week. The street can be a bit tricky to find if you aren't looking for the landmark, but once you see the market, you're close. We usually stay open late to finish up the stitching work. It’s mostly just hard work and long hours here in this part of town. Some days are faster than others depending on the season. We don't really do much advertising or anything like that. People just find us or hear about us from someone else in the neighborhood. It works for us. We just try to keep things organized on the shelves. It’s a basic setup at Nisha Fashion, really. Just a place where we do our jobs and try to stay busy every day. The fans stay on all day when it’s hot, and we just keep going.
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