Neha Creations

Lajpat Nagar is always moving, and Neha Creations at B-117 is right in the middle of it all. This is No. 3, and if you know the area, you know how packed it gets. We’ve been running this shop for a while, and it’s mostly about keeping up with the pace. We have racks and racks of stuff, and sometimes it’s hard to even find a place to stand. It’s not one of those polished shops where everything is perfectly spaced out. We use every inch of the walls and the floor. People come in looking for something specific, and we usually have to dig a bit to find the right color or size. It’s part of the charm of shopping here, I guess. We spend our mornings cleaning the glass and making sure the entrance isn't blocked by other vendors. It’s a lot of manual work. We aren't a big company with a marketing team, just a local business trying to stay afloat in a competitive market. We deal with all kinds of customers every day, and each one wants something different. We just try to be helpful and keep the stock fresh. It’s tiring but it’s what we do. The noise from the street is always there, but we’ve gotten used to it over the years. It’s just how life is here in Lajpat Nagar. We open early and stay until the last customer leaves. It is a long day, but that is how it goes.