Essay Fashion

You can find Essay Fashion down in the basement at A-171 in Lajpat Nagar 1st. It’s a bit of a hidden spot if you don’t know where to look. We like it that way, though. Being in Lajpat Nagar means we are right in the middle of all the fashion energy in the city. Our space is filled with racks of clothes and rolls of fabric. It’s not a shiny showroom. It’s more of a workspace where the actual creation happens. We started this because we liked making clothes that people felt good wearing. We don't have a big corporate board or anything like that. It’s just us and a few helpers who know their way around a sewing machine. We spend a lot of our time looking at textures and colors. Sometimes we stay late because a design isn't sitting quite right and we want to fix it. We aren't interested in being the biggest name out there. We just want to make stuff that looks nice and holds up. People usually stumble upon us while wandering through the neighborhood or they hear about us from a friend. We don't do much in terms of promotions. We just let the clothes speak for themselves. It gets a bit crowded in the basement when we have a lot of stock, but that's just part of the charm. We’re just local people doing what we enjoy in our corner of Lajpat Nagar.