About Distinct Selection – Fashion & Trends in New Delhi
Distinct Selection operates out of Lodhi Colony, at number 6/660. It is an old building, but it has a lot of character and feels like home. I usually get here early to open the shutters and get some fresh air in. The space is filled with all sorts of things we have picked out over time. It is not always perfectly neat, but I know where everything is. Lodhi Colony has a specific feel to it, very residential and calm compared to the rest of the city. We get a mix of people coming through the door. Some are looking for something very specific, while others just want to see what is new on the shelves. I spend a lot of time on the phone with suppliers or writing down notes in my ledger. Computers are okay, but I still prefer paper for most of my records. The shelves are wooden and a bit old now. Sometimes the ceiling fan makes a clicking sound that drives me a bit crazy, but you get used to it after a while. We do not do much advertising; mostly people find us because they live nearby or heard about us from a neighbor. It is a small operation, just me and one other person most days. We try to keep a variety of items that you will not find in the big malls. It is just how we do things here in our little corner.
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