Sachin Novelty

You can find Sachin Novelty over in Lower Parel, specifically in the Avishkar Tower. We’re right opposite the Archies Gallery, which is the easiest way to tell people where to go when they’re looking for us. Lower Parel is a busy place these days with all the tall buildings and offices around. Our shop is a bit different because we focus on those small novelty things that people like to buy for themselves or for a quick gift for a friend. It’s not a huge space, but we try to fit as much as we can on the shelves. Sometimes it feels like we are constantly rearranging items just to make them fit. The tower itself gets a lot of foot traffic. We see a lot of office workers during their lunch breaks or people just passing through on their way to somewhere else. We don’t have a big corporate team or anything like that. It’s just a small operation. We keep the glass clean and make sure the lights are working so people can see what’s inside. It’s honest work. We don't spend money on big ads because the location does the work for us. Being near the gallery helps because people are already in the mood to browse. We just take it one day at a time and hope the customers find something they like on our shelves without too much trouble. It's a living.