Bittu Merchant

I am Bittu Merchant and I run my business out of Santacruz West in Mumbai. The address is 20 Fatmabai Ladiwala on Ambedkar Road. It is a very crowded street with people moving back and forth all day long. This is just a regular merchant setup where I handle different goods and deals. There is always a lot of noise from the traffic outside on Ambedkar Road, but you get used to it after a few weeks. The space isn’t very big, but it’s enough for what I need to do. I have been here for a bit, and most of the neighbors know who I am. It isn't a polished showroom or a high-end office. It’s just a place with some shelves and a desk where I keep my ledgers and talk to suppliers. Santacruz is a good area because everything is close by, even if it’s a bit cramped. I spend most of my time talking to people on the phone or meeting guys who drop by to talk business. There’s no big staff or fancy website. It’s just me and a couple of helpers making sure things move from one place to another. Dealing with the daily bustle of Mumbai life is just part of the job. I don't use any complicated systems, just pen and paper mostly, and a mobile phone that never stops ringing. It's a real, boots-on-the-ground kind of life here.