New Direction Inc.

New Direction Inc. is based in Irfan House on Tavela Street, right off Gokul Das College Road. It’s a busy little corner of the world. The office isn't anything special to look at, just a few rooms where we keep our files and our equipment. We’ve been here for a while now. The street outside is always full of students and people going to work, so there’s a lot of energy around. We spend most of our time inside, though, keeping our heads down and getting through the daily tasks. It’s a lot of coordination and making sure the different parts of our business are actually talking to each other. We don't have a corporate vibe here. Most of us wear jeans and just get on with things. Sometimes the internet is slow or the power goes out, and we just have to wait it out like everyone else in the building. It’s not a perfect setup, but it’s ours. We handle a variety of things, and no two days are quite the same. We don’t have a big philosophy or anything. We just want to do a decent job so we can come back and do it again tomorrow. It’s a simple way of running things, and it seems to work for us and the people we deal with. We aren't worried about sounding important or polished. We just want to stay organized and keep the work moving through Irfan House.