Roadshow Advertising

Roadshow Advertising is based at C-24 on Mandir Marg in Mahanagar. We’re right near the Union Bank Training Centre and the Lucknow GPO area. Our job is mostly about getting advertisements out on the road. We deal with trucks, vans, and big signs. It's a lot of logistics. We have to make sure the vehicles are running and the prints look okay. Our office is often filled with maps and schedules. We don't have a polished showroom. It’s more of a workshop feel. We spend a lot of time talking to drivers and printers. Mahanagar is a central spot, so it makes it easier for us to get around the city. We've had days where a truck breaks down in the middle of a route, and we have to go out and fix it ourselves. That’s just how it is. We don't try to sound like a big global agency because we aren't. We're local people who know how to navigate these streets. We focus on the practical side of advertising. If a sign is too small to read from a distance, we say so. We'd rather be honest about what works than just take the money. It’s a lot of early mornings and late nights. We just keep the wheels turning, literally and figuratively. It can be a bit of a grind, but seeing our work out in the world is alright.