About V I Fashion World – Fashion & Trends in Kozhikode
We’ve been here at Century Tower for a while now. Getting up to the 4th floor on Rajaji Road isn’t always the fastest trip if the lift is acting up, but we make it work every day. V I Fashion World is basically just a bunch of racks filled with stuff we think people around here will actually wear. It’s not a big fancy showroom like you see in the malls. It’s just us. We spend most of our mornings unpacking boxes and hanging things up. Sometimes the lights flicker a bit, but that’s just how this building is. People come in looking for something specific, and half the time we end up just chatting about the weather or the traffic on Rajaji Road. It gets pretty loud outside during rush hour, but inside it’s mostly just the sound of hangers sliding back and forth. We don’t have any big corporate goals or anything like that. We just want to make sure the clothes look okay and that the shop is open when we say it will be. It’s a lot of folding and re-folding because things get messy fast when it’s busy. We like the view from up here though. You can see the street clearly. If you are looking for us, just head up to the fourth floor. We are usually here until late evening unless something comes up. It’s just a normal shop run by normal people who know a bit about clothes.
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