Farida Fashion

Our place is located in Govind Puri East, right on New Ramgarh Road. If you know where Karbala is or that Hotel Dior, then we aren't hard to find at all. We are at number 100. It's a lively area and there is always something going on outside our windows. We do a lot of fashion work here, mostly garments and different styles that people are looking for these days. The space inside is filled with racks and cutting tables. It’s not always the most organized-looking place, but we know where everything is. We spend our time looking at patterns and making sure the stitching is solid. It's a lot of manual work and keeping track of various bits and pieces. Being near the hotel means we get some foot traffic, but a lot of our regulars are local folks who have known us for a bit. We don't have a big marketing team or anything like that. We just rely on the work we do. Sometimes we stay late when there is a lot to finish up. The traffic on New Ramgarh Road can be a bit of a headache in the evenings, but you get used to it. We just keep our heads down and stay busy with the fabric. It’s a honest way to spend the day. If you drop by, you’ll probably see us middle of some project. That’s just Farida Fashion for you. It is what it is.