Freda Creation

Freda Creation is tucked away in Sidharth Nagar, which is part of the Malviya Nagar area. The address is E-5, and it’s a fairly quiet street compared to the main markets. Our setup is pretty basic. We have some workbenches, some mannequins that have seen better days, and a lot of fabric scraps everywhere. It’s where we do all our creative work. It’s not a big corporate office; it’s more like a busy studio where things are constantly being moved around. The walls have some old sketches pinned to them, and there’s always a pile of measuring tapes on the main table. We drink a lot of tea while we work, and the local tea stall guy knows exactly how we like it. We’ve been in this neighborhood for a while, and we like the vibe here. It’s close enough to the action but far enough that we can actually focus. Sometimes the power goes out, and we just have to wait it out or work by the windows. It’s not a perfect place, but it’s ours. We don’t have a big sign or anything too loud. People who know us just find their way here. It’s a bit messy and there’s always something to fix, but that’s just how it goes when you’re actually making things by hand. It’s a simple, honest way to spend the day.