Aditya Pharma is located at House No. 23 in Sector Ff of Vijay Nagar. This is part of Scheme No. 54 and we are right opposite the Fortune Landmark hotel. It is a good spot because the hotel is a big building that everyone can see from a distance. The shop is basically part of the house structure, which is common around here. It feels more personal that way. We have a counter right at the front and then shelves going back into the room. Vijay Nagar is a busy area, but our street is a bit more manageable than the main drags. People come in with their prescriptions after visiting clinics in the scheme. We spend our day checking the expiry dates on boxes and making sure everything is in the right place. The light in the shop is a bit dim in the corners, but we know our way around. Opposite the Fortune Landmark, there is always some activity, so we never feel too isolated. Sometimes people get lost looking for Sector Ff, so we end up giving directions over the phone quite a bit. It is a simple business. We do not do much advertising. People just find us because we are in the neighborhood and we have what they need. It is a quiet life most days, just waiting for the next person to walk up the steps and ask for some medicine or a bit of medical advice.
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