Fashion Reloaded

You’ll find Fashion Reloaded tucked away in Shop No 2 over at Novodaya Colony in Yellareddyguda. It’s a bit of a long address to write down, but once you’re in the colony, we aren’t too hard to spot. The shop is small and practical. We mostly stock ready-made items that people can just pick up and go. Being in the 500073 zip code area of Hyderabad, we get a mix of people living nearby and workers stopping in. The shop doesn't have those big glass displays like the ones in the city center. We just use what we have. Most of our days are spent checking the new stock that comes in and hanging things up. We try to keep things reasonably priced because we know the people who live around here. Sometimes the stock room gets a bit messy when we’re trying to find a specific size for someone. We don’t really follow a strict corporate schedule; if we’re a few minutes late opening up, it’s usually because of the traffic on the way in. It’s a very local feel. We chat with the neighbors and know the guys at the tea stall nearby. People come in, look around, and we help them find something that fits. It’s a quiet life most of the time, just running a shop and making sure customers leave with what they needed. There is no big mystery to how we work; we just show up and sell clothes.