Digel Clothing Co

Digel Clothing Co is tucked away in the 7th lane of Himayat Nagar, inside the Sai Krupa Apartments building. It’s not right on the busy street, so you have to know where you’re going to find us. We mostly do men’s apparel, like trousers and shirts that are a bit more tailored than what you’d find in a typical market stall. We aren't a big factory or anything; it’s a small operation. We spend a lot of time checking the quality of the stitching because we don't want people coming back with complaints about a loose thread. The atmosphere here is pretty quiet since we aren't on the main road. It’s nice because we can actually talk to the customers about what they’re looking for. Sometimes we sit and have a tea while discussing a particular fabric. We have a few racks of readymade items, and we also keep some fabric samples. The shop is kept clean, but it’s definitely not a luxury showroom. We have some old wooden furniture and a couple of mirrors that have been here since we opened. People usually find us through friends or family who live in the neighborhood. We don’t do much in the way of marketing. We just focus on keeping the shop running and making sure the clothes we sell are decent. It’s a simple business located in a calm corner of a busy city. We are usually here from morning until late evening most days.