Crunchy Fashion

We are based in the basement of Plot #3 in Shakti Khand-2, Indirapuram. It’s a bit of a different setup because being in a basement means we don’t get much natural light. Crunchy Fashion is the name we went with. It’s a bit of a tight squeeze down here with all the inventory we keep. Shakti Khand 2 is mostly residential, so it’s actually quite nice and quiet outside compared to the main markets. You have to come down the stairs and you’ll find us surrounded by racks of clothes and shipping bags. We do a lot of the packing right here on the floor because the tables are usually covered in fabric samples. It’s a family-run kind of vibe. Sometimes the neighbor’s kids are playing nearby, and you can hear them through the vents. We don’t have a big staff, just a few of us who know where every single item is hidden in the stacks. The air is always a bit dusty from the textiles, but we don't mind it much. We started this because we wanted something of our own. It’s not a polished corporate office with glass walls. It’s just a basement where we work hard and hope for the best. Sometimes the internet is spotty because of the walls, so we have to go upstairs to send emails. It’s just a simple, honest way to make a living.