D'Ultra Collection

Down here at D'Ultra Collection in Rajender Nagar, things are usually moving pretty fast. Our place is located at F-1/128 in Sector-5, which is a decent area in Sahibabad where a lot of people are always passing through. We started out with just a few items but the space is now mostly filled up with boxes and racks of different collections we've picked up. It isn't a huge showroom or anything like that, just a ground-floor unit where we handle all our daily business. The street outside can get a bit cramped with parked scooters, so we often have to help people find a spot when they come to see us. We spend most of our time checking the quality of what comes in and making sure the labels are right. Sometimes the electricity goes off in the afternoons, so we sit by the door to get some light and air. It’s mostly just us working here, trying to keep track of what is selling and what is just sitting on the shelves for too long. We don't really do much advertising; mostly it’s just people from around Sahibabad who have seen our sign or heard about us from a neighbor. The walls could probably use a fresh coat of paint, and the desk is a bit cluttered with invoices, but it works for what we do. We just focus on getting the orders ready and making sure everything is where it should be at the end of the day.