Diva'S Fashion Store

Our store is located out in Sector 142, right by the Noida Express Way. It’s a part of town that’s growing fast, but it still feels a bit open compared to the city center. We’ve got a decent amount of space here. The express way makes it easy to get to, though the noise from the traffic never really stops. Inside, we keep things pretty basic. We’ve got racks of clothes and some mirrors. It’s not a boutique with velvet curtains or anything like that. We just wanted a place where people could see what we have without a lot of fuss. The staff is mostly locals who live nearby. We share a lot of tea during the slow hours in the afternoon. When the sun starts to go down, the light hits the front windows in a weird way, so we usually have to pull the shades. We don't have a big marketing team. Most of our customers are people who drive by or live in the nearby sectors. We spend a lot of time just organizing the hangers and making sure the sizes are in the right spots. Sometimes we get a bit behind on the cleaning, especially when it rains and people bring in mud. The clothes are always looked after, though. It’s a straightforward business. We show up, we work, and we go home. It’s a good spot for us and we’re glad to be here.