Twenty Eight Degrees

You can find us at Sector 61 in Noida, right inside the Shopprix Mall. We’ve been here for a while now. Being in a mall is quite different from having a shop out on the street. You get a lot of people who are just walking around, window shopping, or coming from the movie theater. Twenty Eight Degrees is where we spend basically all our time. The mall environment is always climate-controlled, which is a big relief during the harsh Noida summers. We have our space set up so people can come in and take a break from their shopping for a bit. It’s not a massive place, but we’ve made it work for us. Usually, things are pretty quiet in the mornings when the mall first opens, and then it picks up in the evening and on weekends. We don’t really do any big promotions or ads. Most of our customers are people who live in the apartments nearby or those who visit Shopprix regularly for their groceries. We focus on making sure the place stays tidy and that we are ready for the daily rush. Running a business in Sector 61 keeps us busy. There is always something to fix or someone to talk to. We like the local crowd here. It feels like a small community even though it's a big city. We just keep things moving and try to stay organized.