Ritika Enterprises

You can find Ritika Enterprises at Karol Bagh 2076/37/38. It’s tucked away in one of those lanes where you have to watch your step because of the uneven pavement. We handle a lot of wholesale stuff here. The walls are lined with shelves that go all the way to the ceiling, filled with packets and boxes. We spend a lot of our time counting stock and writing down orders in our big register. It’s not a quiet place. There is always the sound of tape dispensers and people shouting out numbers to each other. We’ve been in this part of Karol Bagh for a long time, so we know the other shopkeepers and the rickshaw pullers who move our crates. The lighting is just a few fluorescent tubes that flicker sometimes. We don’t have any fancy displays or sales tactics. We just show people what we have in the warehouse and tell them the price. It’s a straightforward way of doing things. Sometimes we have tea brought in from the stall at the corner while we wait for a truck to arrive. The space is cramped, especially when a new shipment comes in and we have to stack things in the middle of the floor. We just keep our heads down and get the work done, making sure the orders are ready for whoever is coming to pick them up. It’s just how things work in this part of town.