Novel Electronics is based at G2 in Ashoka Park, right on Lawrence Road. We've been operating out of this unit for a long time. The place is mostly full of electronic components and various gadgets. It's an industrial kind of area, so it’s not meant to be pretty. We focus on the hardware side of things mostly. There’s usually a pile of stuff waiting to be sorted or tested. We don't have a fancy showroom. If you come by, you’ll just see us working at the benches. It’s a practical environment for people who like to get their hands dirty with electronics. Lawrence Road has a lot of trucks moving around, which keeps the energy up. We aren't interested in making things sound more complicated than they are. If something works, it works. If not, we try to figure out why. It’s a simple way of looking at it. Our team is small and everyone just does a bit of everything. We’ve seen a lot of different tech come and go through these doors. Most days are just about finishing the queue of tasks. It’s not a glamorous life, but it keeps us busy. We don't need a polished image to do what we do. It's just a local electronics firm trying to handle things right in the park.
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