Inside Verve Consumer Research Services

Inside Verve Consumer Research Services operates out of Harlal Market 103, which is right in Rohini Sector 9. This place is usually buzzing with people, which actually helps us because our whole job is about understanding what people think and how they shop. We aren't some giant corporation with glass walls; we’re just in a standard office building in a busy market area. Most of our days are spent looking at surveys, talking to locals, and trying to make sense of the data we collect. It’s interesting to see how habits change from month to month. Sometimes we’re out on the street asking questions, and other times we are stuck inside at our desks typing up reports. The office at 103 isn't anything special to look at, but it’s where all the numbers get crunched. We have a small team, so everyone ends up doing a bit of everything, from answering the door to sorting through stacks of paper. It gets a little cramped when we have a big project going on, but we manage just fine. Sector 9 is a good spot for us because there’s always something happening nearby. We don’t use a lot of jargon here. We just try to figure out why people choose one thing over another and put that into a format that makes sense. It’s practical work that requires a lot of patience and listening to what the public has to say.