Alka Trading Company

Alka Trading Company is based on the 2nd floor of Plot No 4769 in Hauz Qazi. If you know the area, you know it’s right near the Tanga Stand. It’s a very old part of town and it’s always packed with people and energy. We’ve been trading from this spot for a long time. It’s a bit of a climb up to the second floor, but once you’re here, it’s where all the business happens. We deal with a lot of different goods. Our day is mostly spent on the phone or talking to people who walk in. The market outside is loud and chaotic. That is just how Hauz Qazi is. We don’t have a fancy showroom or anything like that. Our office is filled with samples and ledgers and the smell of old paper. It’s a real working environment. We know the other traders nearby. We’ve been part of this community for years. People come to us because they know where we are and they know we’ve been here. We don't use a lot of modern marketing tricks. We just rely on the fact that we do our job and we’ve been at this same plot number for ages. It’s hard work, especially when the weather is hot and the streets are crowded. But it’s our livelihood. We just try to be honest in our dealings and keep things simple. Every evening we close up and get ready to do it again tomorrow.