Aaron Idea

Aaron Idea is over at Laxmi Bai Nagar 558. It’s a quiet part of Delhi with a lot of government housing around. Our office is just a small space in building 558. We work on various ideas and creative projects. It is not a big agency with a lot of staff. It’s just a few of us who like to figure things out. We have some computers, a lot of notebooks, and pens scattered everywhere. The room is usually a bit messy because we are always in the middle of something. We don't have a receptionist, so we just answer the door ourselves. It is a very informal place. Sometimes we sit outside on the porch if it’s a nice day. We don't use any fancy corporate language. We just talk about what needs to be done and then we do it. The neighborhood is full of trees, which makes it a pleasant place to work. You can hear the birds in the morning. We don’t have a big sign outside, so you have to look for the house number. Most of our work comes from people we know or people they recommend us to. It’s a small, low-key operation. We just like to keep it simple and focus on the work itself without a lot of unnecessary meetings or polish.