About Sri Hettai Amman Farmer Producer Company Limited – Agriculture & Farming in Coimbatore
We are located up in Konavakorai, specifically at 23/217 A2 in Batalada. The Kannavarai House and Konavakorai House are landmarks everyone around here knows. Being up in these hills, the farming is a bit different than the plains. The air is cooler, but the work is still heavy. We named the company after Sri Hettai Amman because that's who we look to in this community. It is a local group of farmers. We deal with whatever the weather throws at us. Sometimes the mist stays too long and things don't dry out. Other times it's perfect. We spend a lot of time walking between the different plots of land. Since we formed this producer company, we've been trying to get better deals on the things we need, like manure and tools. It’s hard to do that alone when you only have a small patch of land. When we get together at the office in Batalada, there’s always tea and a lot of talk about the crops. We don't have a big marketing team or anything like that. It’s just us. My neighbor might be the one handling the accounts this week, and I might be checking the storage. We keep things simple because that's how we live. The hilly terrain makes transport a bit of a headache, but we’ve lived here our whole lives, so we’re used to it by now. We just take it day by day.
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