Ein Soft

Ein Soft is based over at 13 Whites Road in Royapettah, specifically in the Srirengapuram area. It’s an old building we’re in, so it has its quirks, like the elevator that sometimes decides not to work. We’ve been here for several years. It’s a good location, though finding a place to park a bike can be a struggle some mornings. Inside, the office is pretty basic. We have a few rows of desks and a small corner where we keep the kettle. We aren't big on decorations or making things look corporate. We just need a place to sit and do our work. Most of the people working here live nearby, so it’s a very local vibe. We don't have a big sales team or anyone trying to push products. People find us because they need something done, and they heard we were here. We don't spend much time on social media or anything like that. We’d rather just focus on the projects we have. Sometimes we stay late when a deadline is coming up, and we just order some food and keep going. It’s not a glamorous life, but it’s honest work. We like the neighborhood and the people around here. It feels like a real community. We aren't looking to move to a fancy glass building anytime soon. This place is just right for us and how we work. It keeps us grounded and busy.