Softer Support Media

Softer Support Media is located at Abdulla K.K. 50, on the 6th Temple Road in Malleswaram. Malleswaram is one of those classic Bangalore neighborhoods that hasn't lost its old charm yet. Our office is right at the 13th Cross intersection. It’s a busy spot with people constantly walking by on their way to the temple or the local markets. The building itself is older, and it has that specific smell of old paper and dust. We like it here because it feels connected to the history of the city. Inside, it’s just a bunch of us working on media projects. We don’t have a fancy lobby or a coffee machine that makes lattes. We just have a kettle and some local tea. The space is a bit cramped, with cables running along the floor and monitors everywhere. We spend our days troubleshooting and supporting various media needs. It’s not always exciting work, but it’s necessary. We know the neighbors and the guy who sells flowers on the corner. Sometimes the power goes out, and we all just take a break until the generator kicks in. It’s a very human way to run a business. We don’t pretend to be something we’re not. We are just a small team in an old part of town doing our best to stay busy.