Siddesh

My name is Siddesh and you can find me at 370 Rajajinagar, over on Anand Nagar Road in Vejalpur, Ahmedabad. This is where I spend most of my time. The shop is in a good spot where a lot of people walk by on their way to the market. I’ve been running things here for quite a while. It’s a modest place. I have a counter in the front and some storage in the back. The walls could probably use a fresh coat of paint, but I never seem to find the time to get it done. I’m usually too busy with the work at hand. Ahmedabad gets very hot in the summer, so I have a big cooler that runs all day. It’s a bit noisy but it’s better than sweating. I handle the customers myself. I like talking to people and hearing about what’s going on in the neighborhood. It’s not just about the business; it’s about being part of the community. I don't have a big corporate philosophy. I just try to be fair and do a decent job. If something goes wrong, I try to fix it. My hours are pretty regular, though I might close early on festivals to be with my family. I don't have an assistant, so if I’m out for lunch, the shutter is down. It’s a one-man show for the most part. I like the independence it gives me. I’ve been here long enough that I know most of the regulars by their first names now.