Urban Fashion

Our place is 1 Asthnidhi Flat, right across from Vihar Flat in the Paldi area. We are very close to the Laxmivardhak Jain Temple, which is a good landmark if you are looking for us. Since we are in a flat, the whole vibe is more like a home than a regular store. We have racks of clothes standing in the living area and some boxes tucked away in the corners. It is a bit crowded sometimes, especially when a new shipment arrives and we have to sort through everything. We don't have a big neon sign outside, just the address on the door. People usually find us because they live in Shantivan Paldi or someone told them about us. We spend most of our time chatting with customers and helping them pick out something they like. It gets pretty busy around the holidays when everyone is looking for new outfits. The light in the rooms is nice in the morning, which helps when we are looking at colors and fabrics. We are a small team, mostly family, and we handle everything ourselves from the cleaning to the sales. It is a lot of work but we enjoy the pace of it. Sometimes the temple bells from near the Laxmivardhak Jain Temple ring and it makes the whole place feel peaceful for a minute. Shantivan Paldi is a nice neighborhood to be in. We just keep things simple and try to be helpful to whoever walks in.