If you know Naroda Road, you know it can get pretty packed. We are over at Plot No. 5 in the Alvi Jamat Trust Building. It’s an older spot, right behind Vora Roza, and it’s served us well. Sunrise Chemical isn't one of those massive companies with a glass front. We’re more of a hands-on operation. We deal with various chemical products, mostly for industrial use around this part of town. The office is small and usually smells a bit like the warehouse, but that’s fine with us. We’ve got a few people who have been here since the beginning, and they know the inventory better than any computer could. It’s a lot of manual work, moving drums and checking labels. Srspr Road can be a bit of a nightmare for deliveries during the day, so we try to get things out early. We don’t have a marketing department or anything like that. People just find us by word of mouth or because they’ve seen our sign near the trust building. It’s honest work and it keeps us busy from Monday to Saturday. Sometimes things get a bit disorganized when we have too much stock, but we always find what we need eventually. We just like doing things the way we’ve always done them, without making a big fuss. It’s just how things are at Naroda. We focus on the product and getting it where it needs to go.
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