About Square One The Fashion Fuel – Fashion & Trends in Ahmedabad
We are located at Shop No. 1 in the Ratna Complex. It’s easy to find because we are right by the Bank of Baroda. Having a bank next door means there is always a lot of security and people coming and going. Our shop is the first one you see. We called it Square One The Fashion Fuel because we thought it sounded okay. We spend most of our time organizing the racks. Clothes always get messed up after someone looks through them. We don't mind. It gives us something to do. The lighting in Ratna Complex is pretty bright. We have a small mirror in the corner. It's not a luxury boutique. It’s just a place to find something to wear. We keep a radio playing sometimes, usually just the local station. We talk to the bank guards when we are standing outside. It’s a good community. We don't use big words or fancy marketing. We just show you what we have on the hangers. Sometimes we get new stock in and the whole floor is covered in plastic bags for a few hours. We try to clear it up quickly. It’s a straightforward business. We show up, we work, and we close the shutters at night. Sometimes the customers stay and chat for a while about nothing in particular. That's just part of the day here.
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