Asc Spices

Asc Spices is situated on Plot No 25 along Foota Road in Najafgarh. We are very close to the Saraswati School, so the area is always full of life and noise during the day. The road out front is quite narrow and gets very busy with local traffic. Our shop is a simple building with a large front door that stays open most of the day. Inside, you will see bags of various spices stacked up against the walls. The smell is very strong, a mix of coriander, turmeric, and dried chilies. It’s the kind of smell that stays with you all day. We don't have a fancy showroom with glass displays. Everything is kept in its original sacks or simple bins. We have a small wooden desk where we sit and talk to our customers. Most of them are people from the neighborhood who have been buying from us for a long time. We don't use any complicated billing systems; we just use a simple paper pad and a pen. It’s a very traditional way of doing business, but it works for us. We don't have a marketing strategy or a website. We just rely on the quality of what we sell and the fact that we are easy to find near the school. The walls are a bit dusty from the spices, but that’s just part of the job. We enjoy the routine of opening up every morning and seeing the familiar faces of our customers.