Vikash General Store

Vikash General Store is located at the Ashapur Chandra Chauraha in Varanasi, very close to the Chandra Chaurha itself. Being at a crossroads means we see a lot of people coming and going throughout the day. Our store is a basic place where we sell general merchandise and daily essentials. We have things like packets of biscuits, bottles of oil, and various household cleaners. It is not a fancy shop at all, just a regular place with wooden shelves and a lot of jars on the counter. The road outside can be quite dusty because of all the vehicles, so we spend a good amount of time cleaning the shop. We don't really do any promotion or use any special marketing language. People come to us because we are in a convenient spot for them. We have been here for a while and the local folks from Ashapur know they can find what they need here without a problem. Sometimes the power goes out and we have to use flashlights, but we keep the shop open regardless. It is just a small family business and we all help out with the work. We don't have any big plans to expand or anything, we just want to keep the shop running well for our regular customers. It’s a lot of work but it feels good to be a part of the local community at the chauraha. Most days are busy, and we just focus on getting the work done.