About Alter Ego – Media & Advertising in South Delhi
We are tucked away in Shahpur Jat, right near Asiad Village at number 87 B. If you know Delhi at all, you know that Shahpur Jat is a maze of narrow lanes and old buildings mixed with new creative spots. It is a bit of a mess to navigate sometimes, especially with the motorbikes and people everywhere, but that is honestly part of its charm. Our workspace is just as quirky as the neighborhood surrounding it. We do not have a big corporate sign or a sleek glass entrance. You usually have to look twice at the doors just to find us. Inside, it is a bit of a mix of everything. We work on various things here, and the space reflects that variety—there are samples, sketches, and half-finished ideas scattered across the tables. It is not always tidy, but we know exactly where everything is kept. We chose this area because it feels alive and much less stiff than a regular office district. People drop in and out throughout the day, and the local tea stall knows exactly how we like our chai. We are not into big mission statements or polished presentations. We just like making things and being a part of this local community. It can get loud when the nearby workshops are busy, but we have grown to appreciate that background noise while we work. It is an honest, slightly chaotic place.
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