Roshan Lal Ashok Kumar Jain

Our business, Roshan Lal Ashok Kumar Jain, is located in the heart of Chandni Chowk. We are in Building No 1219, on the 1st floor of the Katra Satya Narain Building. If you’ve ever been to Chandni Chowk, you know how narrow the lanes are and how many people are always rushing around. It’s an old building with a lot of history in the walls. We’ve been here for generations, really. The stairs up to the first floor are a bit worn down from all the years of use, but they’ve held up well. We don't have a modern office with glass walls or computers everywhere. Instead, we have shelves piled high and old wooden desks. It’s a traditional way of doing business that we haven't seen much reason to change. We know our neighbors and we know the traders who have been here as long as we have. Every morning starts with opening up the shutters and greeting the folks nearby. We deal with our customers face-to-face, the old-fashioned way. There’s no corporate talk here, just plain conversation about what people need. Sometimes it gets so crowded in the Katra that it’s hard to move, but that’s just the spirit of the place. We just keep doing what we’ve always done. It’s about being reliable and showing up every day. We are proud to be part of this old market. It’s our life and we wouldn't have it any other way.