About The Creative Edge – Media & Advertising in New Delhi
You’ll find The Creative Edge located on the Vasant Kunj Main Road. It is a decent spot with a lot of cars passing by all day long. Inside, the vibe is a bit different from a typical corporate office. We have sketches pinned to the walls and a few plants that we sometimes forget to water. Our work is mostly about coming up with ideas and putting them onto a screen. We use a lot of different software, and there is always someone complaining about a program crashing at the wrong time. We aren't the type of place with suits and formal meetings. Most of our planning happens over a quick chat near the window or while getting water. The traffic noise from the main road is always there in the background, but we don't mind it much. We have a few big tables where we spread out our work when we are brainstorming. Sometimes a project takes a lot longer than we thought it would, and we end up staying late and ordering food from nearby. We don't pretend to be a giant agency with hundreds of employees. We are just a small group of people who enjoy the process of making things look good. People stop by sometimes to talk about a design they need, and we just sit down and figure it out together. It is a simple, creative life here in Vasant Kunj. We just keep creating.
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