Signmantra is based on the ground floor of Plot No-B-138 in Shaheen Bagh. Being in Jamia Nagar means there is always something happening right outside our door. It’s a lively neighborhood, and we like being on the ground floor because it’s easy for people to just walk in and talk to us. We don't have a fancy waiting room or anything like that. Usually, you’ll just see us working at our tables or moving things around. The space is a bit cramped sometimes, especially when we have a lot of materials delivered at once, but we make it work somehow. We’ve been in Shaheen Bagh for a few years now and we feel like we belong here. The street noise is constant, but it becomes a kind of background music after a while. We aren't interested in sounding like a big corporation. We are just a local shop trying to do a good job day in and day out. Sometimes we make mistakes, but we always try to fix them quickly without making a fuss. We don't have any scripted ways of talking to people. We just say what we mean and hope for the best. It’s a simple life, focused on the work we have in front of us right now. If you’re ever in Jamia Nagar, you’ll probably see us there, maybe drinking tea or sorting through papers. We don't have a website that’s updated every day or a team of people to handle our social media. It’s just us.
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