Nbc Press - Narendra Bhatia & Company

If you come down to Okhla Phase 2, you’ll find us at X-43. This is a real industrial area, so Nbc Press—or Narendra Bhatia & Company as some call us—is right in the middle of all that noise and action. There are trucks moving in and out of the lanes all day and the sound of heavy machinery is just background music to us now. We’ve been operating out of this unit for a long time. It’s a big, open space that we’ve filled up with presses and stacks of finished work. It isn't a place for people who like quiet, clean offices. It’s a working press. We get our hands dirty and we make sure the machines are kept in good shape. My father started this, and we’ve just kept it going the same way he did. We don't spend money on fancy signs or marketing because people around here already know where we are. It’s about the work, not the image. Sometimes the power goes out or a machine gets stubborn, and we have to spend the afternoon fixing it ourselves. That’s just how life is in Phase 2. We have a small group of guys who have been with us for a decade or more. We aren't trying to change the world; we are just trying to get the printing done right and on time. It’s a gritty, loud, and honest way to make a living in the city.