About Design Prayogshala – Media & Advertising in New Delhi
Design Prayogshala is located at 456 Friends Apartment in Zakirnagar West. We don’t have a big storefront on a main road; instead, we work out of a space in the apartment building. It’s a bit more personal that way. Our desks are usually covered in sketches, fabric samples, or digital mockups depending on what we are working on at the moment. It’s a creative space, so it isn't always the tidiest, but we know where everything is. We chose the name because we like the idea of a lab or a workshop where you can experiment with different ideas. We aren't corporate designers who wear suits and give long presentations. We are more comfortable in jeans, drinking coffee and arguing about which color looks better on a screen. The neighborhood of Zakirnagar is lively and has its own rhythm, which sometimes filters into our work. Clients usually find us through word of mouth, and they come over to the apartment to sit and talk about their projects. We don't have a receptionist or a waiting room. You just walk in and we start talking about design. It’s a very informal way of doing things, but it allows us to focus on the actual work instead of the business side of things. We just want to make things that look good and function properly, whether it's a small logo or a larger layout for a client.
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