About Asiana Designer Boutique – Fashion & Trends in Ludhiana
We set up Asiana Designer Boutique over at No. 56 D Sarabha Nagar a few years back. It’s a nice little spot in the neighborhood, though it gets a bit cramped when we have a lot of fabric rolls sitting around on the floor. We do a lot of sewing and fixing up clothes for the ladies around here. Usually, someone comes in with a piece of cloth they bought at the market and a rough idea of what they want to wear for a family party or a wedding. We aren't a big factory or one of those fancy malls you see downtown. It’s just a few of us working on the machines in the back room. Sometimes the thread gets tangled up or a needle snaps, and we have to spend time fixing the equipment before we can get back to the actual stitching. Sarabha Nagar is a busy area, so there is always noise from the street, but we’ve mostly gotten used to it by now. We don't really have a big marketing plan or a glossy catalog to show people. Most customers just walk in because they saw our sign outside or their neighbor told them we do okay work for a fair price. We try to get the measurements right the first time, but sometimes a second fitting is needed to make things perfect. It’s a lot of sitting and focusing on small details, which can be tiring. We drink plenty of tea to keep going through the long afternoons.
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