New Fashion

If you go to Kapoorathala in Aliganj, you’ll find us. Our shop is just called New Fashion. It’s a common name, I know, but it fits what we do. We’re right in the middle of the Aliganj buzz. This area is always full of life, especially in the evenings when everyone is out for a stroll or doing their shopping. My shop is one of many, but we have our own way of doing things. I don't use any loud music to attract people. The clothes on the hangers speak for themselves. I try to keep the place organized, though it gets messy when we have a lot of customers at once. I’ve lived in this part of town for most of my life, so I know a lot of the people who walk past. We talk about the weather or the local news while they browse. The shop isn't very big, so we have to be smart about how we use the space. Every shelf has a purpose. I don't have a big team of people; it’s usually just me and maybe one other person helping out. We focus on getting through the day and making sure anyone who buys something leaves satisfied. Aliganj is a great place to be, and Kapoorathala is the heart of it. We’re just happy to have a spot here and keep the doors open for whoever needs a new shirt or pair of pants. We enjoy being here.