About Latest Chikan Centre – Fashion & Trends in Lucknow
If you walk into the lanes of Chowk and find Gali Parecha, you’ll see Latest Chikan Centre at Shop No. 307/2. The Chowk area is always a maze of people and motorbikes, and our shop is right in the thick of it. We deal with Chikan work, which means the shop is usually filled with piles of white and colored cloth. It’s a small space, so we have to be careful where we step so we don't trip over a bundle of kurtas. The lighting isn't the best, but we know where everything is kept. We’ve been in Gali Parecha for a long time, and we know all the other shopkeepers around us. It gets really hot in the summer, especially with all the fabric around, but we just keep the fans going. People come from all over to look at the patterns and the handiwork. We don't have a big website or a bunch of salespeople. It’s usually just us behind the counter showing whatever new designs came in that week. Some of the embroidery takes a long time to finish, so we always have stuff waiting to be picked up. The noise from the main road filters in, but it’s just the background sound of our day. We open up early and stay until the last customer leaves. It’s a busy life in a busy part of town, and we wouldn't have it any other way. We keep a small stool outside for when we need to take a breather.
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