Sara Masala Kutir Udyog

Over on Kalwar Road, near Pandit Ji Ki Thadi at the 100 Fit area in Jhotwara, is where Sara Masala Kutir Udyog is based. This is a small-scale industry where we make different types of spice blends. The word "Kutir" really fits us because it feels like a cottage setup. We spend our days cleaning, drying, and grinding spices. The smell of roasted cumin and red chilies is always thick in the air. It’s the kind of smell that makes you sneeze if you aren't used to it. We use traditional methods as much as we can because that is how the flavors stay strong. Most of the work is done by a small group of local people who live within walking distance. We don't have a big corporate office or a marketing team. We just pack our masalas into plain bags and sell them to the local markets and individual homes. It’s a simple life, focused on making sure the spices are fresh. The machines are old but they still work fine for what we need to get done. We don't try to compete with the big national brands; we just focus on our own small corner of the world here in Jhotwara. It keeps us busy and we are proud of the bags we fill up every day. It’s just how we make a living.