Itiksha Collection

Our business is run right out of House Number 167 in Sector 10 of Chiranjeev Vihar. It is a residential neighborhood, which makes it feel much more personal than a shop in a mall. We are located near the Sai Mandir, so it is a peaceful area most of the time. We turned part of the house into a space for our collection, and it has been that way for a few years now. When people come over, it is more like they are visiting a home. We have clothes hanging up in the main room and more stock kept in the back. It is just a family effort to keep everything running. We do not have a big staff or a marketing person. We just show people what we have and let them decide. Sometimes the doorbell rings all afternoon and other times it is quiet enough to catch up on household chores. We do not have a fancy display window, just the things we have gathered over time. It is a very informal way to work, and we like the direct connection with the people who live nearby. If the gate is open, it means we are around. We spend a lot of time sorting through new pieces and making sure everything is neatly folded. It is just a small, local thing we do.