Bihar Electric & Refrigeration Industries

Our shop is right in the heart of Bistupur Market at 13/5. Jamshedpur is a city that knows about hard work, and we’ve been part of that for many years. We deal with electric motors and refrigeration parts, mostly stuff that keeps businesses running. The shop isn't very large, and it’s filled from floor to ceiling with boxes. You can smell the electrical components as soon as you walk through the door. It’s a bit dark inside because we have so many shelves blocking the light, but we know our way around. We don't have a marketing department or anyone to write fancy speeches for us. We just talk to our customers across the counter and try to find the right part they need. Sometimes we have to dig through the back room for an hour just to find an old relay or a specific wire. The market outside is always noisy with cars and people, but inside, we just focus on the task at hand. It gets pretty humid in the monsoon, and we have to be careful about the stock getting damp. We’ve seen the market change over the decades, with old shops closing and new ones opening, but we’ve stayed right here in Bistupur. We don't do much advertising because most people just know where we are. It’s a simple life of fixing things and selling parts to the neighbors who have been coming here for years.