Prime Time

Our shop, Prime Time, is on the ground floor of Ashish Complex. We are at Swatik Cross Road, which is right off C G Road in Navrangpura. This is a very busy part of town, so there is always something happening outside the window. People are constantly walking by, going to other shops or heading to work in the nearby offices. Being at number 5, we are easy to spot once you get into the complex. The space isn't huge, but we have made it work for what we need. It can get a bit crowded when a few people come in at once, but we just manage it. The floor is tiled and we try to keep it clean, though the city dust always finds a way in. We spend a lot of our time talking to people who wander in while they are out shopping on C G Road. Some are just looking and others know exactly what they want. We don't have any polished sales pitches or anything like that. We just show them what we have and answer their questions. The lighting inside is bright, and we usually have a radio playing somewhere in the background to keep things lively. Navrangpura is a good place to be because of all the energy on the streets. At the end of the day, we pull down the shutters and head home like everyone else in the building. It's a regular small business life in a busy city area.