Our little spot is right on CG Road in Ahmedabad. If you know the area, you know how the traffic can get in the evenings when everyone is out. Jazz B is just our shop where we keep all the latest stuff we've brought in. It’s not a huge place, but we manage to fit a lot in. Most mornings start with us sweeping the front and getting the displays looking okay. We don't have a big staff, just a couple of us who know the clothes well. We spend a lot of time talking to people who wander in while they’re out shopping on CG Road. It’s nice to see the regulars who come back every few months to see what’s new. Sometimes the air conditioning acts up when it’s really hot outside, which is just how things go in Ahmedabad. We don't really do the big corporate thing. We just focus on keeping the racks full and helping people find something that fits. It’s a lot of folding and re-folding clothes, to be honest. We’ve been here for a bit now and we’ve seen the shops around us change quite a bit. The street is always changing but we’re still here at the same spot. It’s a bit of a squeeze when it gets busy on the weekends, but we make it work. Just a simple shop doing its thing without any fuss or complicated plans.
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